Many companies do not have a clear picture of how many of their customers are in fact at the opposite end of the spectrum in terms of the values and culture that drive the organization. Studies indicate that quite often the majority of the customers are NOT closely aligned with the values and corporate culture of the companies. This raise a natural question: How important is a company's culture and values when it comes to sales and growth potential? Our experience is that when companies and customers share the same values, selling prices and profits are higher, and the chances of a long term business relationship - where the customers serve as important external ambassadors - are more likely to happen. We have the expertise to help you become more aligned with your customers and thereby increasing your business potential significantly.