First of all. We do NOT see a digital strategy as part of a marketing task. Development of a digital strategy needs to be a top management decision and thus seen as a core business strategic decision. Digital strategy is about optimising connection with customers cross platform - rationally and emotionally. It starts with customer insight and may finish with websites, mobile, social media or ERM. But to get there, you also need to consider the dataflow, data collection, data mining, analysis, utilisation - and finally; how to present data to your customers to increase sale and build up brand loyalty. As practitioners, we can help you all the way by creating and developing practical solutions to the challenges your company face.